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Sporting heroes call on public to pledge support for ESB's CÚL GREEN initiative

Sporting heroes call on public to pledge support for ESB's CÚL GREEN initiative

13th September 2010


On Tuesday 7th September 2010, Kerry footballer Kieran Donaghy and Irish international rugby star Luke Fitzgerald joined forces with ESB to inspire Irish people to continue pledging their support for the Cúl Green initiative for a carbon neutral Croke Park.

Cúl Green is a six year sponsorship programme between ESB, Croke Park and consumers to keep Croke Park net carbon neutral. Since the 2008 launch of this initiative, ESB and Croke Park have worked in partnership to implement an Environmental Improvement Programme to reduce energy, waste and water in the Stadium delivering the following results:-

• 11% reduction in electricity usage
• 12% reduction in gas usage
• 48% of stadium waste diverted from landfill to recycling
• Over 110 million litres of water saved per annum
• Awarded ISO 14001 Standard

Following on from these achievements, Croke Park became the first Stadium in the World to be awarded BS8901 for sustainable event management.

Enlisting the active support of consumers is critical to the success of the Cúl Green initiative. ESB has implemented a marketing programme over the last three years to motivate GAA supporters, customers and the general public to make specific pledges to reduce the carbon they themselves produce to offset the carbon produced by travel to and from Croke Park.

The general public has made over 80,000 energy saving pledges at to date, resulting in over 8,500 tonnes of carbon savings. That’s enough energy saved to provide heating and electricity for 1,888 average houses or driving an average car over 40 million miles.

Lisa Browne, Sponsorship Manager ESB, comments, “The Cúl Green initiative has been extremely successful for both Croke Park and ESB. It has delivered real savings within Croke Park and has captured the imagination of thousands of pledgers at The majority of pledgers are Croke Park visitors including GAA fans and concert goers, but the initiative is also actively supported by the general public who wish to do something good for the environment and of course save money, by using energy effectively. We still need people to get involved, in fact we need another 70,000 pledges to meet our final target of 19,000 tonnes of carbon savings by 2013. As an incentive we offer pledgers the opportunity to win tickets to the forthcoming GAA Football and Hurling Championships”.